GOING DEEPER TO SEE FURTHER

95% of organizations fail at Big T transformation — not because of technology, but because of how they transform. We build the frameworks and tools that change those odds.

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EXPLORE THE LABS

95% of organizations fail at Big T transformation. Technology is not the problem. Transformation is.

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WESTERMAN, 2025 · WEILL ET AL, 2026 · WEBSTER & WESTERMAN, 2026

⸻ OUR MISSION

THE BIG T PROBLEM

Technology is not the problem. Transformation is. Companies implementing SAP S/4 or rolling out Copilot in Office 365 are doing small t — incremental tool adoption. Big T needs the fundamental redesign of how an organization operates, competes, and delivers value across Roles, Processes, and Data.

95% of organizations fail at this transition (Westerman, 2025). Only 26% of boards meet AI and digital savvy criteria (Weill et al, 2026). The gap between technology capability and organizational readiness is where companies die.

EBTHub exists to close that gap. We select transformation experts — from corporations, independent practice, and specialized organizations — who collaborate in Labs to build the evidence-based tools that make Big T transformation succeed.

THE GENAI RISK SLOPE

A diagram with three colored sections representing project risk levels. The bottom section, labeled 'Level 1 - Small t,' is blue and describes low risk projects. The middle section, labeled 'Level 2 - Danger Zone,' is blue and orange, indicating high failure rates and need for organizational rebuilding. The top section, labeled 'Level 3 - Big T,' is blue and describes a very high failure rate.

⸻ INNOVATION LABS

2026 FOCUS GENAI LABS

Most companies are already at Level 1 — using GenAI for single tasks across siloed teams. The problem: the ROI is negative. They measure the time AI saves but not the time humans spend verifying, correcting, and compensating for outputs they don't trust. Hallucinations go undetected. Workflows stay unchanged. The tool works — the organization doesn't.

Our 2026 Labs focus on exactly this gap: building the R&D tools that help companies understand where GenAI fails, why siloed adoption kills ROI, and how to move from individual tool usage to organizational readiness at Level 2.

Each Lab produces tangible deliverables — verification templates, workflow diagnostics, categorization frameworks — tested internally before they reach a single client. Not theory. Not slides. Tools that work.

Lab01: The Verification & Trust Lab
Lab02: The Workflow Redesign Lab

NOT READY TO APPLY YET?

Read the Expert Brief first. How EBTHub works, what Labs expect, and what you get out of it — in one document

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⸻ MEMBERSHIP

WE SELECT WHO BUILDS WITH US

EBTHub membership is by application. We select transformation experts who are ready to build — not to network, not to sell, not to observe. Active Lab participation determines the value you create and the value you receive.

Who we select

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→ Practitioners with 10+ years in transformation

→ Builders who bring IP, methodology, and energy

→ Cross-functional thinkers: strategy, tech, culture, ops

→ Those who invest before expecting returns

→ Experts ready to move at our pace

→ Contributors who strengthen the collective force

✕ Not the right fit

→ Those seeking a quick sales channel

→ Those who expect expert visibility without R&D

→ Those who need to control every board decision

→ Passive networkers looking for exposure only

→ Anyone not ready to move at our pace

→ Providers looking for freelancers or interim managers

⸻ OUR EXPERTS

WHO BUILDS WITH US

Selected transformation experts from corporations, independent practice, and specialized organizations. Every profile below is anonymized — full details are available to members only. Badges are earned through Lab contribution — they are not available to Insight Members.

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Full profiles with names, photos, and direct contact are available to members and partners only.

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David Leroy
Christoph Allstadt
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⸻ HOW IT WORKS

FROM RESEARCH TO DEVELOPMENT

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Every Lab runs two strict phases. First, we collect real data from real companies using academic research methods. Then — and only then — we turn validated findings into enterprise tools. No guessing. No opinions. Evidence first.

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⸻ WHY EXPERTS JOIN

CEILINGS THAT TALENT ALONE CAN'T BREAK

Every mandate you take, you rebuild the same frameworks from scratch. Every client gets a bespoke version of what you've already solved. EBTHub stops that loop. You build once, with a team, on evidence. Then you use it everywhere

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A slide titled 'Organic Business Development' with the number 5 in a purple box. The slide contains the quote: 'When a company needs implementation, they ask: "Who built this?" If you built it you're the first call. Pull, not push.'
Slide titled '6 Speaker and Interim Visibility' explaining expert badges (Interim, Speaker, Lab) signaling availability, with companies requesting experts through EBTHub for qualified leads instead of cold inquiries.

⸻ MEMBERSHIP MODEL

YOUR ROLE DETERMINES YOUR FEE

Base membership fee: 99 EUR/month (annually billed). The more you contribute, the less you pay.

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⸻ TEAM

WHO RUNS THIS

The people behind EBTHub. Board members lead strategy, the Center of Excellence keeps the organization and Labs running.

THE BOARD

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CENTER OF EXCELLENCE

Governance roles that keep the organization and labs running — held by senior experts and dedicated honorary members who shape how EBTHub operates.

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We select for contribution. Not credentials. Not company size. Not LinkedIn follower count. If you bring methodology, frameworks, deep domain expertise, and the energy to build what doesn't exist yet — apply.

APPLY FOR MEMBERSHIP →

→ Submit your application → Board reviews within 14 days → Confirmed members join the next onboarding cycle