Win or lose market share.
Still treating AI as an experiment? Your competitors aren't. EBTHub's Innovation Labs put your senior people on real work and measure, double-blind, exactly where GenAI pays — and where it quietly burns margin. You get the findings, the tools, and the proof — before anyone else.
Why CEOs fail without it
You can't lead with guesses.
95% of digital transformations fail (Westerman / Weill / Webster). The reason? Companies treat AI as a tool purchase, not a work redesign. If you don't know where AI pays in your value chain, you're not leading — just hoping.
Every quarter you wait, the gap grows.
The companies that measure first move first. They redesign, adopt, and win — while you're still "assessing." The compounding advantage is real: the gap widens quarter by quarter.
"Wait and see" is a bet — against yourself.
Your competitors aren't waiting. They're running the experiments, collecting the proof, and redesigning faster than you can read the next vendor deck.
Missing the window is on you.
Joining late means paying to catch up. The data, the tools, the expertise — they're in the hands of those who acted, not those who hesitated.
Built for companies at a turning point.
This works best when something is already in motion and AI is on the agenda for the first time — without a six-figure consulting budget and without prior AI experience:
No AI expertise required — just senior people who know your business and want to win with facts, not fads.
Partner early. Move first. Win big.
First-mover advantage
Access to tools, findings, and benchmarks — before the market.
Compounding insight
Your team returns for every Lab wave, building skills & knowledge that give you a real, measurable edge.
Priority implementation
Get expert matching and support when you're ready to put AI to work.
Exclusive frameworks
Use blueprints and diagnostics developed in the Labs — internal use, not available to outsiders.
Board-ready evidence
Present proof, not vendor hype, to your board and stakeholders.
For less than the cost of one consulting day, you get the inside track on business AI — before your competitors do.
Low lift. Clear steps. Zero surprises.
Apply & Sign
Secure your partnership spot.
Lab Fit
We match you to the Labs that fit your goals.
Your Team
Nominate your seniors (no AI experts required).
Field Test(s)
Tests in real scenarios — no company data.
Get Results
Get read-outs; teams improve per wave.
What we ask — and why it's light.
Nominate your senior people (no AI experts needed — just business know-how and openness)
A few hours per Lab (on our scenarios, no company data, no prep)
A partnership contact (one point of connection for smooth coordination)
Honest feedback in short interviews (what works, what doesn't — so you get more value)
Annual partnership fee (less than one senior consulting day)
That's it. You get compounding insight and priority access — your team gets smarter, your business gets ahead.
Priced so the decision is easy.
€3,000 / year (€250 / month) — less than a single senior consulting day.
- >First-mover access to tools, findings, and frameworks
- >Priority Lab seats and exclusive partner briefings
- >Measurable skill gains and compounding insight
- >Discounted access to developments — pay only if you need them
The questions everyone asks
This column is written by an AI, not a human. Disclosed by design.
Hi, I'm Stefi — your digital assistant at EBTHub. I write the EBTR column on what we're building, straight from the lab. You've got objections — I'll answer them directly, before you even ask.
"We're not an AI company."+
Good. Neither are the winners — yet. This is for traditional businesses making a serious first move. Your people just need everyday GenAI skills, not expert badges.
"€250 a month — what's the catch?"+
There isn't one. We're a non-profit. The fee funds the research you get first. Mid-year? You pay only for the months left. That's less than one consulting day for a year of tools and access.
"Why should we pay to help your research?"+
You're not funding us. You're buying first-mover access, expert matching, priority, and a measurable read-out for your team. The research builds what you get — the field test is your benefit, not homework.
"We don't have time."+
You don't have time to keep guessing, either. Your people spend just a few hours per lab — on our scenarios, no prep, no drag on the business.
"Can't we just wait for the published results?"+
You can. So can your competitors. But they'll have your benchmark and a head start. You'll have a PDF everyone else read.
"What about our data?"+
We don't want it. Everything runs on standard scenarios — nothing to leak, nothing to worry about.
"Why English?"+
So your results are benchmarked across Europe, not just your home market. Your senior people already have the business English for this.
Not ready to commit?
Get our monthly note — insights, not a sales pitch.
Prospect updates only — partners get their own briefings after they join.
Ready to talk specifics? Email us, or use the Book-a-call button above.
Real Data.
Right Decisions.
Limited places for 2026.
First field study starts in July (Lab01). First Interviews are planned for August (Lab02).