Win or lose market share.
Still treating AI as an experiment? Your competitors aren't. EBTHub's Innovation Labs put your senior people on real work and measure, double-blind, exactly where GenAI pays — and where it quietly burns margin. You get the findings, the tools, and the proof — before anyone else.
Why CEOs fail without it
You can't lead with guesses.
95% of enterprise GenAI pilots deliver no measurable P&L impact (MIT NANDA, 2025). The reason? Companies treat AI as a tool purchase, not a work redesign. If you don't know where AI pays in your value chain, you're not leading — just hoping.
What we see in the field.
After decades in transformation roles, the pattern is consistent: companies that measure first redesign first. The ones who wait pay later — at consulting rates — to catch up.
"Experiments without measurement teach nothing.
Most companies already run AI pilots. Few measure them. That's why the same pilots get repeated every year — same tools, same doubts, no decision.
Evidence is cheaper than error.
One wrong rollout decision — a tool bought, a workflow forced — costs more than a year of measured field data. Knowing where AI pays is risk management, not guesswork.
Built for companies at a turning point.
This works best when something is already in motion and AI is on the agenda for the first time — without a six-figure consulting budget and without prior AI experience:
No AI expertise required — just senior people who know your business and want to win with facts, not fads.
Partner early. Move first. Win big.
Department read-out report
How your teams perform — per department, per model, per setting. Exclusive to you, never published..
Cross-company benchmark
Your results against all participating organizations, anonymized. Can't be bought — only earned by taking part.
Recommendation brief
What to roll out, what to stop, in which order — with a roadmap session for your leads.
Tools before the market
Lab tools and diagnostics before public release — with expert matching when you're ready to implement.
Board-ready evidence
Present proof, not vendor hype, to your board and stakeholders.
The department read-out alone would cost more as a standalone engagement — here it's one deliverable among four.
Low lift. Clear steps. Zero surprises.
Apply & Sign
Secure your partnership spot.
Lab Fit
We match you to the Labs that fit your goals.
Your Team
Nominate your seniors (no AI experts required).
Field Test(s)
Tests in real scenarios — no company data.
Get Results
Get read-outs; teams improve per wave.
What we ask — and why it's light.
Nominate your senior people (no AI experts needed — just business know-how and openness)
A few hours per Lab (on our scenarios, no company data, no prep)
A partnership contact (one point of connection for smooth coordination)
Honest feedback in short interviews (what works, what doesn't — so you get more value)
Annual partnership fee (less than one senior consulting day)
That's it. You get compounding insight and priority access — your team gets smarter, your business gets ahead.
Priced so the decision is easy.
The founding partner rate for 2026
- >Department read-out report — exclusive to you
- >Peer benchmark — your results stay confidential
- >Recommendation brief and roadmap sessions
- >Lab tools before public release — implementation support if needed
The questions everyone asks
This column is written by an AI, not a human. Disclosed by design.
Hi, I'm Stefi — your digital assistant at EBTHub. I write the EBTR column on what we're building, straight from the lab. You've got objections — I'll answer them directly, before you even ask.
"We're not an AI company."+
Good. Neither are the winners — yet. This is for traditional businesses making a serious first move. Your people just need everyday GenAI skills, not expert badges.
"€400 a month — what's the catch?"+
There isn't one. We're a non-profit. The fee funds the research you get first. Mid-year? You pay only for the months left. That's less than one consulting day for a year of tools and access.
"Why should we pay to help your research?"+
You're not funding us. You're buying first-mover access, expert matching, priority, and a measurable read-out for your team. The research builds what you get — the field test is your benefit, not homework.
"We don't have time."+
You don't have time to keep guessing, either. Your people spend just a few hours per lab — on our scenarios, no prep, no drag on the business.
"Can't we just wait for the published results?"+
You can. So can your competitors. But they'll have your benchmark and a head start. You'll have a PDF everyone else read.
"What about our data?"+
We don't want it. Everything runs on standard scenarios — nothing to leak, nothing to worry about.
"Why English?"+
So your results are benchmarked across Europe, not just your home market. Your senior people already have the business English for this.
Not ready to commit?
Get our monthly note — insights, not a sales pitch.
Prospect updates only — partners get their own briefings after they join.
Ready to talk specifics? Email us, or use the Book-a-call button above.
Apply in 30s. Done.
No portals, no passwords, no paperwork marathon. Three details — done. We review every application, and you hear from us within 14 days.
- >You tell us who you are. We handle the rest.
- >One short call to check fit and match you to the right Lab.
- >Spots are limited — your market will not wait.
Ready to move faster than your competitors? Apply now.
Partner application
Application received.
Thanks — we've got your details and will be in touch within 14 days.
Real Data.
Right Decisions.
We onboard a maximum of 15 partner companies per test wave — coordination capacity, not marketing scarcity. First field study runs July till September (Lab01).