Fast AI.
Slow finish.
The AI is fast. The finish isn't — because every output still gets re-checked by hand. That re-checking is the Verification Tax, and it's quietly eating your AI payback.
- Facts checked
- Tone fixed
- Numbers corrected
- Cleared to send
AI didn't erase effort. It relocated it.
AI doesn't take away your tasks — it just changes them. Instead of doing the work yourself, you spend time reviewing and correcting what the AI produces. This hidden effort rarely gets tracked, so the true cost goes unnoticed.
Nobody can tell you yet — real business cases have never been tested with senior professionals doing their actual work. The split below is the industry's best guess. Lab 01 turns that guessing into measured fact — by domain, and by task.
- Summarising a meeting or a long email thread
- First draft of a routine email or reply
- Reformatting, tidying or restructuring text
- Standard status updates and briefings
- A client-facing proposal or pitch
- Financial commentary and numbers that must be right
- Sensitive, nuanced or negotiated messages
- Anything where one wrong detail is costly
Think it's a small tax? Let's see your total.
Why nobody can hand you this number yet
Every so-called productivity study on AI is built on easy-mode setups — free models, students, cherry-picked scenarios, and brand bias. That's why nobody has the real numbers that matter in your business. Lab 01 breaks the cycle: real frontier AIs, real senior experts, real-world tasks, double-blind. Finally, you get the truth about where the time really goes.
Freebie models, not the real deal
They test free or local models because frontier budgets are expensive. We run Claude Sonnet 4.6, Haiku 4.5, Gemini 2.5 Pro & Flash — the models you'd actually deploy — in a 2×2 design.
Rookies, not experts
Most “AI research” is run on undergrads who've never closed a quarter — their “verification tax” is a fantasy. You care about risk with real money on the line: we test senior pros with a decade+ in the trenches.
Only easy scenarios, not the messy realities
They cherry-pick: experts prompting, experts checking — the best case. But real life isn't that clean. We run all four combos: who prompts × who verifies. You see the messy truth, not the brochure version.
Brand bias, not pure judgment
Testers know the brand behind every output — and of course “Claude is smarter, right?” We keep it double-blind start to finish: no one knows which AI wrote what. The result? Judgment, not brand loyalty.
Stop guessing. Start measuring what actually matters for your bottom line.
The bets behind Lab 01 — and why the tools aren't optional
We don't make wild guesses. Every hypothesis is pre-registered on OSF and built to be broken, not just confirmed. Track each bet: where it comes from, what it's really claiming, and why — if none can be disproven — these tools stop being optional and become mission-critical.
Lab01, Unfiltered: From Idea to Proof
We show our work—every stage, every decision. Follow the full story from the first hypothesis to the final tool, and know exactly how Lab 01 delivers proof you can trust.
Who really wins with GenAI — and where are you just spinning your wheels? We put Sales, Marketing, Finance, and Project Management head-to-head so you know exactly where to double down (and where to hold your fire).
Stop paying a tax
you never agreed to.
Put your team in the only field study that exposes the real cost of trusting AI — and walk away armed to slash it.