Fast AI.
Slow finish.
The AI is fast. The finish isn't — because every output still gets re-checked by hand. That re-checking is the Verification Tax, and it's quietly eating your AI payback.
- Facts checked
- Tone fixed
- Numbers corrected
- Cleared to send
AI didn't erase effort. It relocated it.
AI doesn't take away your tasks — it just changes them. Instead of doing the work yourself, you spend time reviewing and correcting what the AI produces. This hidden effort rarely gets tracked, so the true cost goes unnoticed.
Nobody can tell you yet — real business cases have never been tested with senior professionals doing their actual work. The split below is the industry's best guess. Lab 01 turns that guessing into measured fact — by domain, and by task.
- Summarising a meeting or a long email thread
- First draft of a routine email or reply
- Reformatting, tidying or restructuring text
- Standard status updates and briefings
- A client-facing proposal or pitch
- Financial commentary and numbers that must be right
- Sensitive, nuanced or negotiated messages
- Anything where one wrong detail is costly
Think it's a small tax? Let's see your total.
Why nobody can hand you this number yet
Every so-called productivity study on AI is built on easy-mode setups — free models, students, cherry-picked scenarios, and brand bias. That's why nobody has the real numbers that matter in your business. Lab 01 breaks the cycle: real frontier AIs, real senior experts, real-world tasks, double-blind. Finally, you get the truth about where the time really goes.
Freebie models, not the real deal
They test free or local models because frontier budgets are expensive. We run Claude Sonnet 4.6, Haiku 4.5, Gemini 2.5 Pro & Flash — the models you'd actually deploy — in a 2×2 design.
Rookies, not experts
Most “AI research” is run on undergrads who've never closed a quarter — their “verification tax” is a fantasy. You care about risk with real money on the line: we test senior pros with a decade+ in the trenches.
Only easy scenarios, not the messy realities
They cherry-pick: experts prompting, experts checking — the best case. But real life isn't that clean. We run all four combos: who prompts × who verifies. You see the messy truth, not the brochure version.
Brand bias, not pure judgment
Testers know the brand behind every output — and of course “Claude is smarter, right?” We keep it double-blind start to finish: no one knows which AI wrote what. The result? Judgment, not brand loyalty.
Stop guessing. Start measuring what actually matters for your bottom line.
The bets behind Lab 01 — and why the tools aren't optional
We don't make wild guesses. Every hypothesis is pre-registered on OSF and built to be broken, not just confirmed. Track each bet: where it comes from, what it's really claiming, and why — if none can be disproven — these tools stop being optional and become mission-critical.
Lab01, Unfiltered: From Idea to Proof
We show our work—every stage, every decision. Follow the full story from the first hypothesis to the final tool, and know exactly how Lab 01 delivers proof you can trust.
Who really wins with GenAI — and where are you just spinning your wheels? We put Sales, Marketing, Finance, and Project Management head-to-head so you know exactly where to double down (and where to hold your fire).
Lab 01 is step one of a much bigger climb
Lab 01 is just base camp — what comes next is the real ascent. As MIT's George Westerman says, digital transformation isn't a light switch — it's a climb. Same company, new superpowers at every altitude. There are three levels: each one brings bigger payoffs, but the higher you go, the steeper the challenge. Hover or tap to see what it takes to reach the summit.
Nail Level 1 — make GenAI pay off right now
Forget big transformation talk. Lab 01 delivers three tools to cut your verification tax, boost output quality, and show you exactly what GenAI is worth in your business — before you even think about changing processes or job roles.
Verification ROI Calculator
Put a number on the hidden cost of checking AI — by department. See exactly where GenAI delivers value and where the tax quietly wipes it out.
Enterprise Quality Rubric
A standardized, blind scoring system for your team to rate AI output — so strong work moves fast and the weak stuff gets stopped before it costs you.
Trust Infrastructure Diagnostic
A guided assessment that shows how ready your organization is to scale GenAI safely — and what to fix before attempting the next climb.
Level 1 is the on-ramp, not the finish line. Nail it now — cut the tax, raise quality — and you'll have the proof and the foundation to conquer the tougher climb ahead.
Tools ship to partners first — immediately after the field study validates what actually works. Partners get the edge before anyone else: faster workflows, higher quality, and clear proof of readiness for the next GenAI leap. Want that advantage on your side? Become a partner now →
Partner With Lab 01 — No Strings, Real Perks
No endless lock-in. Your testers join for just 2.5 hours of real GenAI testing — on their own schedule. In return, you get benchmarks, tools, and early access nobody else has. Only 15 partner spots — first come, first served. And when Lab 01 wraps, your partner status (and its perks) stays with you for every future EBTHub Lab.
For more on long-term partner benefits, just ask our partner team — office@ebthub.com.
What you give
- Send us 5–20 real practitioners from your team — not random volunteers
- Each tester spends just 2.5 hours in July, whenever works for them
- Optional: they can dive in for ~2 extra hours in the fall to road-test our finished tools
- No company data — everything happens on our scenarios, not your files
What you get
- All three tools, four weeks early — before anyone else gets them
- Optional: a custom verification-tax benchmark for your own organisation
- Every publication & solution a month ahead of the crowd — a standing partner privilege across all EBTHub Labs
- Priority seats in every future Lab — partners go first, always
Stop paying a tax
you never agreed to.
Put your team in the only field study that exposes the real cost of trusting AI — and walk away armed to slash it.