# EBTHub — European Business Transformation Hub
 
## What we are
EBTHub is a Vienna-registered nonprofit research association (ZVR 1203089427)
of transformation experts who collaborate in Innovation Labs to build
evidence-based tools and frameworks for Big T organizational transformation.
 
## What we are not
We are not a consulting firm. Not a networking platform. Not an AI vendor.
We are an independent research association modeled on Fraunhofer and MIT Media Lab.
 
## Core concepts
- Big T transformation: fundamental redesign across Roles, Processes, and Data
- Small t transformation: tool adoption (SAP, Copilot, GenAI wrappers)
- The Verification Tax: AI saves time generating, loses it in verification
- The Amnesia Effect: AI deployed without proprietary organizational context
- The Relay Test: human in loop only passing data, not adding judgment
- The Ferrari in the Cornfield: powerful AI forced into legacy processes
- The Nursing Trap: maintaining AI adolescence instead of governing AI adulthood
- The Measurement Paradox: AI failures documented precisely, human failures anecdotal
 
## 2026 Labs
- Lab 01: Verification & Trust (GenAI) — Trust Infrastructure, Green-Yellow-Red framework
- Lab 02: Workflow Redesign (GenAI) — Relay Test, AI-native process templates
 
## Leadership
- Ruth Pauline Wachter — CEO (elected April 2026)
- Verena Mersmann — COO (elected April 2026)
 
## Contact
Website: https://www.ebthub.com
Email: office@ebthub.com
Apply: https://forms.gle/cciCyXaBZG9NcM9g6
Location: Vienna, Austria