Lead-to-Cash is the process your company earns its money on. Lab 02 rebuilds it for your industry in two versions — the traditional siloed, manual process, and a redesigned end-to-end target process that deploys GenAI across people, processes, tools, data and culture — implements both technically in a live test environment, and has a real team from your company run both. Within that one team you see exactly what the redesign and GenAI deliver on KPIs like cycle time, error rate and hand-offs.

Lead-to-Cash is the process a company earns its money on, yet at Westerman Level 2 it still runs siloed and manual — and GenAI used on single steps changes little, because GenAI doesn't recognise department doors and data doesn't follow business units. Lab 02 rebuilds the Lead-to-Cash process for each industry in two versions — the traditional siloed one, and a redesigned end-to-end target process across people, processes, tools, data and culture — implements both with GenAI in a live test environment, and has real teams run both to measure what the redesign delivers.

Companies see GenAI save time in generation but lose it in verification — if a human spends 10 minutes checking a 1-minute AI output, the ROI is negative. Lab01 measures this verification tax in a pre-registered, double-blind field study and ships the tools companies need at Westerman Level 1.