Lab 02 — Call for Expert Spokes

Lead-to-Cash is the process a company earns its money on, yet at Westerman Level 2 it still runs siloed and manual — and GenAI used on single steps changes little, because GenAI doesn't recognise department doors and data doesn't follow business units. Lab 02 rebuilds the Lead-to-Cash process for each industry in two versions — the traditional siloed one, and a redesigned end-to-end target process across people, processes, tools, data and culture — implements both with GenAI in a live test environment, and has real teams run both to measure what the redesign delivers.